I received my grade for my recently submitted Research Proposal.
The work was graded as a B which I am happy with.
However, the specific feedback I received about the work made me realise something. I have been focusing on the psychological aspect of the sounds and how they affect the consumer. I really should be focusing on the cultural aspects and how they contribute towards effective sonic branding.
Therefore, I have decided to change the title of my project to 'Successful sonic branding and the cultural aspects that contribute towards it.'
Despite the title and aim of my project changing, the methodology and research methods will remain the same. This is a natural evolution of my progress thus far and I am confident it will be a satisfactory project.
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