Fictional Sponsorship

Today I spoke with a graphic design student who is designing a brand of soft drink for her honours project. We discussed the possibility of collaborating in a way that we can both benefit from our similar projects. I suggested that I could use her brand as the image for my project and in return she could use my sonic universe as the sound for her brand. 

As I mentioned in a previous update,  it is clear that Coca-Cola persistently associate their brand with many large world events. Examples of these events include the 2010 World Cup, the EURO 2012 cup, the 2012 Olympics and even Christmas and the image of Santa Claus himself.

Coca-Cola's sponsorships of these events inspired a fictional sponsorship for my own brand. I plan to design an advertising campaign that will exist as a fictional sponsorship of the 2014 Glasgow Commonwealth games. I think this is appropriate as the brand will be established in Scotland and will be culturally appropriate when promoting the games in Scotland.