Target Groups

There are several groups which may be interested in my research and findings.
The first of these groups is advertising and marketing companies. More specifically those who are yet to establish a consistent sonic universe for their brand. My project has the potential to convince these companies that their sonic image is worth investing in and taking seriously. In the same respect, individuals within these industries may be able to further their knowledge and understanding of sonic branding as an area of research.
I also believe that students of both audio and marketing will benefit from my project.

These are the main groups that my project will be aimed towards.