Personally, I feel that the pitch session with Kenny went well. I believe my idea for my project, coupled with my ideas on how to execute such a project, was met well by Kenny.
He offered me some advice on how I might wish to proceed with my project which was appreciated.
He recommended a book by Phillip Ball called 'The Music Instinct.'
He also recommended that I contact a gentleman by the name of Jason Turner who works in the Dundee Business School for advice on what angle to take with regards to my project.
Kenny also suggested that I begin to identify case studies in which sonic branding not only exists but is regarded as a critique of process.
I plan to research into companies that have won awards for their contribution to sonic branding and determine a rationale as to why their efforts were so effective.
Kenny also provided me with a file of a radio 4 show of Sue Perkins investigating the art of Sonic Branding. This was interesting and informative. She actually interviewed the author of one of the books I'm reading at the moment. (Daniel Jackson - Sonic Branding an Introduction.)
I feel that I gained a lot of ammunition to really improve upon my project idea.
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