After a 2 on 1 meeting with Peter O'Hare about the progress of my project, we agreed that some advances needed to be made on the project aim.
Prior to this meeting, my aim had been to determine the key components essential to effective sonic branding. Although this is still the main area of research for my project, I have decided to look further within this area to, not only determine what these key components are, but more importantly why these are the key components.
My research will now span across areas such as advertising, marketing, psychology and music theory.
No comments:
Post a Comment