Furthering my Aim

After a 2 on 1 meeting with Peter O'Hare about the progress of my project, we agreed that some advances needed to be made on the project aim.
Prior to this meeting, my aim had been to determine the key components essential to effective sonic branding. Although this is still the main area of research for my project, I have decided to look further within this area to, not only determine what these key components are, but more importantly why these are the key components.

My research will now span across areas such as advertising, marketing, psychology and music theory.

Intel Inside's 5 note Sonic Logo Analysis

Intel Inside's world famous sonic logo was written in 1994 by Austrian born, L.A based, jingle writer Walter Werzowa.

The first note of the piece is a D flat and is designed to work as an attention grabber. The following 4 notes reflect the 4 syllables of the company name. (In-tel-In-Side)
All of the notes are played on a Marimba synthesiser which is a commonly associated with the corporate workforce. It has also been the choice of instrument used for years to alert PC users of various different options or restrictions.

The four notes played are as follows...

D flat - G flat - D flat - A flat

The use of these notes have a much deeper history than their use in the Intel Inside sonic logo.
The notes can be heard as either...

Soh / Doh \ Soh / Ray

or

Doh / Fah \ Doh / Soh

This sequence of relative pitches with this accentuation pattern

(weak - strong - weak - strongr & hold) has connotations within the historical mainstream of European culture.

This pattern, or slight variations of it, can be heard in a number of different historical pieces of music. 

Here is a few examples...

- 'La Marseillaise' The French National Anthem

- 'Rejoice Greatly' - The Messiah (1741) G.F Handel

- 'Wilhelmus' The Dutch National Anthem